Win The Relationship,
not The DeaL
Because Long-term success comes from authentic relationships
the 6 Common-Sense Strategies that will help you Build Your Elite Sales Career
Over my career, I overcame adversity to become an elite seller at a publicly-traded company.
In my debut book,Win the Relationship, Not the Deal, I share the secrets to my winning mindset and relationship-building strategies that led to my success for more than twenty years.
When I entered the business world at 23-years-old, I acted the way too many salespeople do…
Early in my selling career, I thought success would never happen, and then—BOOM!— the flood gates opened and customers from everywhere were buying.
My hard work was paying off, and it was a great feeling. But then I became complacent, as we often do when we’ve had a little success. My business started to slow down.
I had been focusing solely on the transactional way of doing business—without the core foundational skills needed for long-term success. Through the ups and downs of my industry and in building my business, I eventually learned about the power of how to sell consultatively and through authentic relationship-building.
I wrote this book to help salespeople in business and in life
It’s less about getting more sales, and more about winning valuable lifelong relationships—that will naturally lead to more sales.
ideal for any salesperson, business leader, or coach
gain new confidence
My real (and at times, comical) stories, practical exercises, and no-nonsense approach will guide you to:
Treat others the way you want to be treated—as you learn the value of the Golden Rule of life
Build credibility through the art of properly setting expectations
Start listening instead of just hearing—understand the difference
Drastically change how you follow-up—yield better responses from your customers through the power of documentation
Ditch the Ego! You will learn why being vulnerable will improve your authenticity
Slow down to go faster—understand that success takes time and so does relationship building!
Reviews
Here’s why This book Won’t just become another ornament on your shelf
“This book is required reading on my team. With Casey’s successful background, it would be easy to be arrogant.....he is far from it. His humility shines through when he speaks and his common sense approach resonates with all skill levels. Casey shares his personal & work life experiences, successes and failures, in a way that engages his audiences and provides tangible techniques that can be used immediately. If you believe what you do matters, then he is your guy!
— Craig Coe, SVP Relationship Management
